In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers are not cogs in a

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? The answer is nowhere. Google Ads can be daunting. But it can also provide the immediate results your business needs

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers saves you money. It saves you

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In this blog, we’ll break down

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for a specific topic only to find search results full of blogs around the exact topic you’re searching for? I know

As someone who knows Generation Z, or Gen-Z, well, I understand what makes them tick. Maybe you’ve tried to figure Gen Z out and just sort of keep doing what you’re doing and hoping it works. Or, you’ve completely revamped your strategy and approach to market to a similar, yet

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands, products, and commercials you grew up listening to. Think of

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best, SEO

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a no-brainer, but