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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

Have you ever heard of kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You

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Topics:Email MarketingProspectingCommunicationSales TrainerContent MarketingGrowing Small Business

by Shawn Karol Sandy

Mother’s Day reminded me of an episode of The SellOut Show where we talked to the super seller, Josh Sutton from DiscoverOrg and in a passionate moment caught up in prospecting, he stated that he “believed he could sell DiscoverOrg to his grandma.” To his GRANDMA! Wow. That’s confidence! It

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

There is a great commercial out now that reminds about what the true meaning of “selling” should be. It’s a Capital One pitch for their new “Capital One Cafes,” where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy

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Topics:Customer ExperienceProspectingCommunicationSales StrategySmall Business

by Shawn Karol Sandy

There seems to come a time in every performer’s career where they have a “slump.” Baseball players have them, golfers, and yes, sales pros too—even the best ones. So how do you handle a slump, slow streak, or sales drought? I thought back to my own days as an account

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Topics:Professional DevelopmentSelling

by Shawn Karol Sandy

Many sellers approach sales calls for business development with some anxiety. I can completely understand that feeling. In spite of good, better, and even amazing efforts, if you’ve been in sales doing business development for a while, you’ve been on the receiving end of grumpy prospects, hang-ups, yelling, or otherwise

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

A while back, I had the honor of giving the closing keynote session for the AA-ISP Digital Sales World Conference in San Francisco with my good friend and super-seller, Dianna Geairn. Closing out the conference gave me the ability to sit through all the previous sessions where inside sales experts

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

“Disparaging what one cannot obtain, as in the losers’ scorn for the award, is pure Sour Grapes.” This quote alludes to the Greek writer Aesop’s famous fable about a fox that cannot reach some grapes on a high vine and announces that they are sour. By nature, sellers are competitive

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Topics:LeadershipCompany CultureSmall Business

by Shawn Karol Sandy

Why Does the Sales Profession Get a Bad Rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall BusinessBuyer Persona

by Shawn Karol Sandy

What does it mean to be great at SELLING? What makes a Super Sales Person? There’s a remarkable amount of time, energy, and money wrapped up in building an effective salesforce—rightly so. Sales teams are the revenue drivers for the organization so we’ve got to invest in the vehicle, right!

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Topics:Professional DevelopmentSales StrategySelling

by Shawn Karol Sandy

In the last post, I started down the road of what makes a well-rounded sales pro. First and foremost, I think Super Sellers are self-starters who continue to invest in their own success with a continuous love for learning. Buying has evolved at warp speed over the last decade so

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Topics:B2B SalesLeadershipProfessional DevelopmentCommunicationSales StrategySelling

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