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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

We’ve had great response (and a lot of strong suggestions) when we started asking sales leaders across the country to share their insights about what sales pros should stop doing to earn more sales. I had particularly emphatic response from my colleagues of Women Sales Pros, whom all seem to

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Topics:Professional DevelopmentSales StrategySales TrainerSales CoachDevelopment

by Shawn Karol Sandy

“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach to interviewing witnesses, sometimes I feel like I’m meeting a live “Joe Friday” when I’m approached by someone trying to sell me a product. No

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Topics:ProspectingStories That SellGrowing Small Business

by Shawn Karol Sandy

We have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten (and also written) rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address. Email marketing is

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Topics:Email MarketingAudience DevelopmentConversionContent MarketingGrowing Small Business

by Shawn Karol Sandy

This week marks my 100th blog post. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the best and most important strategy I have implemented in my

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Topics:Inbound MarketingSales TrainerMessagingAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “at bats” for our customers and readers because if you bring the right product to the right people at the

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales TrainerAccount ManagementCustomer Service

by Shawn Karol Sandy

What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here. In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some really excellent, impactful, inspiring and in my opinion, actionable

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Topics:Professional DevelopmentAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

Did you ever have one of those terrible professors or teachers in school—the ones that droned on and on about chemistry or Shakespeare or whatever? The ones that sucked all the enjoyment out of the topic, put you to sleep or or left you feeling like you wasted your time?

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Topics:ProspectingProfessional DevelopmentSales TrainerAccount ExecutiveBuyersBuyer Journey

by Shawn Karol Sandy

Are you struggling with how social media can work for your business? It’s hard to exactly measure the ROI of social media, but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using social media to bring your customers closer

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Topics:CommunicationGrowing Small BusinessFacebookSocial Media

by Shawn Karol Sandy

Meet the next gen sales pro. One of the hardest employee positions to fill right now is that of sales professional. My LinkedIn inbox and email are hit 4 or 5 times a week with business owners and recruiters asking for referrals of qualified and experienced sales professionals. I also

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Topics:Customer ExperienceProfessional DevelopmentSales Trainer

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