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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

The holidays are about to roll in and roll over us in all their festive and glittery glory. It seems once we pass turkey day, the remaining few weeks of the year pick up steam like a snowball rolling downhill. For business, that means we’re starting to think about wrapping

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Topics:Sales TrainerGrowing Small BusinessDecision makersBusiness

by Shawn Karol Sandy

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

At a friend’s recommendation a while back, I read a short but poignant book by Jon Gordon: Training Camp, A Fable About Excellence. You may recognize his name from one of his many other books, such as The Energy Bus, The Carpenter, and The Positive Dog. Jon has a gift

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Topics:LeadershipProfessional DevelopmentBusiness Developmentbe better in businessGame DayAccountability

by Shawn Karol Sandy

As a seller, I’ve had the opportunity to experience some fantastic sales training and SKOs (Sales Kick Off meetings) and I’ve also experienced some really terrible ones. The terrible ones stick with me as I think about the tremendous cost per hour to have your sellers all in one room

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Topics:Sales EnablementLeadershipProfessional Development

by Shawn Karol Sandy

Here’s a new approach to the profession of sales. For years, we’ve seen the reputation of sellers slide into a negative, pushy obnoxious stereotype of the “don’t-take-no-always-be-closing” pushers portrayed in movies such as The Wolf of Wallstreet, The Boiler Room, and Glengarry Glen Ross. Personally, it pisses me off that

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Topics:LeadershipProfessional DevelopmentSales StrategyCustomers

by Shawn Karol Sandy

I hear sellers and business owners tell me they “Don’t want to be too pushy” at least 5 times a week. Trust me, if you have to say that, you’ve never been “too pushy”. Many of us have had negative experiences with salespeople that have a bulldozer mentality. They’re not

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Topics:Sales EnablementB2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Has this ever happened to you? A hot prospect shows tremendous interest. You have a great first conversation. Your initial meeting was promising. You agree to talk next steps. You send them an email to follow up...and get crickets. You leave them a voicemail...and hear nothing. You send another email

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Topics:ProspectingProfessional DevelopmentSmall Business

by Shawn Karol Sandy

There is a great commercial out now that reminds about what the true meaning of “selling” should be. It’s a Capital One pitch for their new “Capital One Cafes,” where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy

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Topics:Customer ExperienceProspectingCommunicationSales StrategySmall Business

by Shawn Karol Sandy

Many sellers approach sales calls for business development with some anxiety. I can completely understand that feeling. In spite of good, better, and even amazing efforts, if you’ve been in sales doing business development for a while, you’ve been on the receiving end of grumpy prospects, hang-ups, yelling, or otherwise

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

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