We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually because of one

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How

You can have a great idea. You can have a great product. You can be the best at what you do—but if you can’t effectively translate your value to another person or business and sell it to them, that’s a tough pill to swallow. Selling is all at once the

When I tell people what Sauce Agency accomplishes, they are usually intrigued and interested from the start, but it’s the last phrase that gets some “Oooooohhhhhh”. Sauce Agency builds revenue engines for our clients—fueled by strategy, sales programs, sales leadership, and sales teams. We focus on speed to revenue, profitability,