That sounds asinine, doesn't it? Well, it's not... Here's the trick...Stop selling and start HELPING. You might be thinking, "but Kim, help is a 4-letter word in sales?!?" (You might also be wondering what becoming a LION has to do with anything, and I'll get to that later in the

Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who are they? Who are the people – the humans – who make up your target audience? You must know your