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by Shawn Karol Sandy

I remember a funny moment about 10 years ago when a client figuratively slammed the door on me. I had set my sights on this customer as an ideal prospect for my printing solution. I found the right contact, called, emailed, called, emailed, called, called, and one day she answered

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Topics:Customer ExperienceSales EnablementProspectingCommunication

by Shawn Karol Sandy

I surveyed a sales team recently prior to a Skills Building session on Pushback, Objections, and Negotiation, and asked them some of the most common obstacles they face in business development. Their answers didn’t surprise me, but one of the things about their answers that I pointed out really made

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Topics:ProspectingProfessional DevelopmentSales Strategy

by Shawn Karol Sandy

We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Over these past few weeks, I’ve had strong reinforcements of my core beliefs about sales training: Most of it needs to be undone. I see proof every day that sales onboarding is upside down or backwards. I see sales training that is hype, technique and manipulation-based vs skills focused. Much

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Topics:ProspectingProfessional DevelopmentCommunicationSelling

by Shawn Karol Sandy

Here’s another peek into what it’s like to work with me and Sauce Agency. There are no magic tricks. No silver bullets. No one size fits all sales training. No quick fixes to improving sales results. Every business is different but many of the problems with Sales Team’s performance can

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

So many of our blog posts and discussions are fruits derived from working through situations with sales teams in sales meetings and training sessions. I’ve written about plenty of my own selling successes and hard lessons learned but I am always in discovery mode looking for better ways to connect

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Road tripping this to a volleyball tournament a while back, I had 3 hours to spend in the car with my 12-year-old daughter. We listened to hundreds of songs on my iPod. Rolling through several decades of old and new ones. At one point, she marveled at how many songs

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Topics:ProspectingCommunicationSales Strategy

by Shawn Karol Sandy

“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach to interviewing witnesses, sometimes I feel like I’m meeting a live “Joe Friday” when I’m approached by someone trying to sell me a product. No

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Topics:ProspectingStories That SellGrowing Small Business

by Shawn Karol Sandy

Did you ever have one of those terrible professors or teachers in school—the ones that droned on and on about chemistry or Shakespeare or whatever? The ones that sucked all the enjoyment out of the topic, put you to sleep or or left you feeling like you wasted your time?

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Topics:ProspectingProfessional DevelopmentSales TrainerAccount ExecutiveBuyersBuyer Journey

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