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by Shawn Karol Sandy, on May 8, 2022 8:51:00 AM

Mother’s Day reminded me of an episode of The SellOut Show where we talked to the super seller, Josh Sutton from DiscoverOrg and in a passionate moment caught up in prospecting, he stated that he “believed he could sell DiscoverOrg to his grandma.” To his GRANDMA! Wow. That’s confidence! It

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy, on May 1, 2022 3:24:00 PM

There is a great commercial out now that reminds about what the true meaning of “selling” should be. It’s a Capital One pitch for their new “Capital One Cafes,” where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy

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Topics:Customer ExperienceProspectingCommunicationSales StrategySmall Business

by Shawn Karol Sandy, on Apr 17, 2022 3:29:00 PM

Many sellers approach sales calls for business development with some anxiety. I can completely understand that feeling. In spite of good, better, and even amazing efforts, if you’ve been in sales doing business development for a while, you’ve been on the receiving end of grumpy prospects, hang-ups, yelling, or otherwise

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy, on Apr 10, 2022 4:32:00 PM

A while back, I had the honor of giving the closing keynote session for the AA-ISP Digital Sales World Conference in San Francisco with my good friend and super-seller, Dianna Geairn. Closing out the conference gave me the ability to sit through all the previous sessions where inside sales experts

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy, on Mar 20, 2022 10:07:00 AM

Why Does the Sales Profession Get a Bad Rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall BusinessBuyer Persona

by Shawn Karol Sandy, on Feb 27, 2022 2:38:00 PM

In the last post, I started down the road of what makes a well-rounded sales pro. First and foremost, I think Super Sellers are self-starters who continue to invest in their own success with a continuous love for learning. Buying has evolved at warp speed over the last decade so

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Topics:B2B SalesLeadershipProfessional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy, on Feb 27, 2022 2:29:00 PM

Super successful sellers have some similar key characteristics: self-starting, hard-working, disciplined—there are core traits and outliers that show up on personality tests. However, more telling to me than any of those core traits is the investment someone makes in their own career and skills. Well-rounded people have interests in many

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Topics:LeadershipProfessional DevelopmentCommunication

by Shawn Karol Sandy, on Feb 14, 2022 3:32:00 PM

How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most clicks on sales messages—especially cold or following

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy, on Feb 13, 2022 3:22:00 PM

About a year ago, I researched some software to execute some processes in my business. This was a significant investment for me—more so in scaling my business than in price—it was an important decision. Between three options, I chose the one that had the best features for me and the

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Topics:Customer ExperienceSales EnablementCommunicationSales StrategySelling

by Shawn Karol Sandy, on Feb 6, 2022 3:27:00 PM

What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being

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Topics:CommunicationSales StrategySmall Business

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