We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

There’s all this free sales advice out there. So, why aren’t your sales team members killing it? Why aren’t they soaking it up? Why aren’t they studying YouTube, signing up for all the webinars, and buying all the freaking books? Seriously, WHY? Don’t they WANT to kill it? Don’t they

There’s hardly anything I can think of that’s more cringeworthy to a seller than hearing, “I’ll think it over” come out of a prospect’s mouth after you’ve proposed a solution or put a contract in front of him or her. For me, it was worse than hearing a flat out,

Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be confused with CRM, SEO, or

No one and I mean NO ONE loves it when I’ve ever asked them to role-play a sales scenario. It’s hard to explain how many times I’ve gotten eye rolls when I brought up role-playing through a scenario. Why do we hate it so much? Well, it’s awkward. Everyone’s staring

TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own. That’s

Many times when a new client reaches out or “sends up the bat-signal” it comes after one or more significant sales losses—especially if the loss is an existing account and it came as a shock. This has happened to me when I was an account executive and I see this

Prefer to listen to this information? Press Play above! You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are

Why do we love toddlers and small humans in weddings? It’s not because ring bearers and flower girls perfectly execute their duties with the style and panache of professionals. It’s because, in spite of rehearsals, practices and coaching, we know that they are a wild card and are capable of

Do you remember the old instructions on the back of a shampoo bottle? I think there are still a few around with those instructions: For best results, Lather, rinse, repeat.” This was actually one of my super successful sales mantras when I was a sales account executive in television, commercial