Kim Garmon Hummel

Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who are they? Who are the people – the humans – who make up your target audience? You must know your

Your brand is the personality of your business. And just like every person has a story to tell, so does every brand. If you aren’t in control of your story, that means your employees and your customers are. It's imperative that you, the business owner, take the lead in telling

Have you ever wished you could read your prospects' minds? Here's an insight— Your prospects are wondering: Why should I get to know you? What do you and your business stand for? Why would I accept your meeting invitation or connection request? What value do you bring to my network?

The foundation of everything you build. Everything rests on the kind of company you decide to keep. No, not who do you hang out with, but what vision, aesthetics, energy, influence, encouragement, relationships, structure—you keep in your business. Cactus grow in dry, sandy soil. Mushrooms grow in manure. Bromeliads grow