Deciding to write a blog for your business is easy. Budgeting, planning, and executing a replicable blog strategy is hard. It takes time, effort, and commitment to craft meaningful long-form content that informs and engages your readers for years to come.
We know why you’re here: you want a few helpful ways to start a blog people love and click on. These tips are for businesses of all shapes and sizes!
It’s easy to discover new, exciting ideas to write about. It’s hard to build an actionable, replicable plan and stick with it.
Building a content plan and sticking to it applies to any professional content creation strategy. You must develop a framework that addresses the following concerns:
These are the most important questions you need to address and solve at the start of a successful content plan. If you fail to do so, you are creating more work for yourself down the road.
Content plans are a great opportunity to map a week, month, or quarter of the content that fits your workflow.
Here is a great content plan tip: build a buffer. A buffer is a period of time between completing a piece of work and publishing it. A buffer allows you to work smarter instead of rushing to meet an arbitrary deadline.
Get the big, high-level stuff out of the way at the start. You’ll be glad you did.
You are an industry professional that cares about your work. That’s why you’re thinking about writing a blog! It helps to understand your strengths and weaknesses before you write. Sharpen and focus on what you know and build working knowledge around what you don’t.
Research is a primary pillar of writing. Use primary and secondary sources to provide context to your points. If you find a resource that is saying something you'd say but better, consider the topic of the content itself and how you'd say it in your own words. After all, this is your company and your mission.
Your unique perspective is great, but without data and resources that lend credibility to your opinion, it’s just an opinion. Find helpful, credible resources that solidify your position as a thought leader.
Your primary goal with content, beyond driving your customers to a desirable action, is to add something new to the conversation. Don’t regurgitate what a competitor is saying. Instead, find a unique value-add only you can make. After all, you are the industry professional. Your expertise is unique, which means your perspective is too. Own it by writing what you know.
Blank pages are tough. That’s why outlines are so helpful to writers. An outline is the skeleton of written work, such as a script, paper, or blog, that provides a snapshot of the start, middle, and end. This is the solution to the blank page anxiety that affects us all. It helps writers, like you and I, frame an idea, create arguments, and illustrate relevant points about a topic.
In short, an outline helps the writer create content just as much as it guides the reader through the content. Here are some general tips for a great outline:
Outlines are your friend. They establish a topic, offer a reason to read, provide structure to your argument or insight, and offer readers a path to do business with you. Build your blogs with an outline that serves your business just as well as it serves your customers.
Even the pros need to take advantage of the productivity tools that make writing better. Free or low-cost tools offer writers a digital proofreading assistant of sorts. These tools, among many, are not a replacement for a human writer. Just like humans, AI-driven proofreading tools make mistakes. Use your tools as a guide to better writing. Here are several key areas free and low-cost tools improve your writing:
It’s easy to write what you care about. It’s hard to write what you care about in a way that makes other people care too.
A helpful teammate, such as a paid employee or contractor, that proofreads and guides your writing is the fast track to a better blog.
At Sauce Marketing, our production team strategizes, writes, and proofreads with our clients. Sure, you can write fast by yourself and post it faster. But a good blog isn’t about speed. It’s about crafting your message, arguing your points, and working together to create a compelling piece of content for your readers.
Without data, you're just another person with an opinion.
— William Edwards Deming
The second set of eyes is your ticket to growth. If it’s a one-person effort, issues arise that impact quality of your blogs, such as:
Writing solo increases the risk of publishing a blog that fails to effectively communicate. You do not need to be a writing professional to write a good blog. But it helps to hire someone, or an agency, who is.
Sauce Agency is a team of capable professionals who build strategies that work for you. Schedule a call with a Growth Guide today to discover how Sauce Agency can develop a blog strategy that establishes you as a thought leader in your industry and generates leads for your business.