Whether you are selling your business, your services, a product, an idea, collaboration, or yourself, marketing alone doesn’t bring in the results. Selling—asking for business, reaching out to build relationships—is what brings business through your door.
If you’re not getting the results you want, take a look at what you’re doing. Do you have a process? How are you following up with leads? Are you actively prospecting?
If you think one contact, one email, one phone call is enough to create a customer, you might be surprised to see some real, hard sales statistics.
Here is some insight into sales results that can give you a new perspective on your sales efforts.
Pick one statistic and build strategic action around using this to your advantage.