If you’ve been keeping up with the Sauce blog, you’re no stranger to how important a logo is. A logo is the visual manifestation of a brand’s identity. It’s often the first exposure to your brand a consumer will have and will affect how they feel about your company, adding

In our blog post, “Marketing Strategies from the Top Companies Around the World,” we discussed how the most iconic brands have one thing in common: keeping true to their brand identity. One of the most common and most crucial is the all-powerful logo. A logo is the most influential image