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by Kim Garmon Hummel, on May 17, 2023 1:24:00 PM

Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open

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Topics:RevOpsB2B SalesEmployee ExperienceData AnalyticsProject Management Software

by Shawn Karol Sandy, on May 11, 2023 8:47:18 AM

Are you lagging or leading? Let me share with you a bit of my diagnostic process. When I talk with sales leaders or business owners about their sales teams, I ask, “tell me about their performance?” Their response is usually something along the lines of, “Well, we missed our target

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Topics:LeadershipProspectingSmall BusinessData Analytics

by Shawn Karol Sandy, on Feb 28, 2021 1:44:00 PM

Do you remember the old instructions on the back of a shampoo bottle? I think there are still a few around with those instructions: For best results, Lather, rinse, repeat.” This was actually one of my super successful sales mantras when I was a sales account executive in television, commercial

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Topics:Sales EnablementSales StrategySmall BusinessData Analytics

by Kim Garmon Hummel, on May 28, 2020 12:00:00 AM

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from the

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Topics:Customer ExperienceBuyer PersonaCustomer JourneyData Analytics

by Shawn Karol Sandy, on Mar 20, 2016 9:09:00 AM

What is your conversion rate and why is this little number such an important indicator of your company’s performance and health? In the big picture, understanding your conversion rate helps you know exactly how much it costs you to gain a new customer. This can help you plan your budgets

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Topics:Sales StrategySmall BusinessData Analytics

by Shawn Karol Sandy, on Apr 20, 2014 4:16:00 PM

If you’re a Business Owner or a Sales Rep, it seems logical to think that the only performance metric that matters is the end result. Did you meet your numbers? Or did you fall short? You got in the car and drove and either made it to your destination or

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Topics:Sales StrategySellingData Analytics

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