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by Shawn Karol Sandy

I received an email the other day from a company letting me know my order had shipped. The message came from “customerlove@blahblahblah.com.” Not “info,” not “orders,” but “customer love.” That made me feel special. For two reasons: It always makes me happy to know when my package was shipped and

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Topics:B2B SalesCommunicationSales StrategySellingSmall BusinessCustomer Journey

by Shawn Karol Sandy

Probably one of the most frustrating scenarios in sales is when you have a conversation or exchange with a prospective customer, follow up with a brilliant email containing a meeting request, information, or pricing, et cetera, and then—nothing Your Follow-Up Flopped! Why didn’t they respond? Why haven’t they replied? I

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Topics:ProspectingProfessional DevelopmentCommunication

by Shawn Karol Sandy

Right about this time of year, my husband gets a bit giddy and you’ll hear him humming, “It’s the most wonderful time of the year.” No, he’s not an early Christmas shopper—his glee is boiling over because it’s FOOTBALL SEASON again! Between now and pretty much the Super Bowl, there

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Topics:CommunicationBusiness Leader

by Shawn Karol Sandy

Who’s the winningest woman in US Winter Olympics History? That would be Longtrack Speed Skater Bonnie Blair with 5 Gold medals and 1 Bronze. This past week, Bonnie Blair joined our annual Women Sales Pros conference as a guest speaker and shared some fantastic life lessons about training, competing, and

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Topics:LeadershipProfessional DevelopmentCommunicationCompany Culture

by Shawn Karol Sandy

I often joke about tattoos I would get—if I were the tattoo-ing sort. There are 5 or 6 phrases I use so regularly. They’re soundbites that are recurring in most of our training sessions and after a while, my sellers can repeat them back to me like audience members that

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Topics:ProspectingCommunicationSales StrategySmall Business

by Shawn Karol Sandy

This blog is a CHALLENGE to you. If you’re reading it on a Monday, make something BIG happen by Friday ! I did a double take when I read this statistic on Jill Konrath’s blog, citing a piece of research from LinkedIn “Win rates multiply up to 4 times when

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Topics:ProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

Here’s another peek into what it’s like to work with me and Sauce Agency. There are no magic tricks. No silver bullets. No one size fits all sales training. No quick fixes to improving sales results. Every business is different but many of the problems with Sales Team’s performance can

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

So many of our blog posts and discussions are fruits derived from working through situations with sales teams in sales meetings and training sessions. I’ve written about plenty of my own selling successes and hard lessons learned but I am always in discovery mode looking for better ways to connect

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Road tripping this to a volleyball tournament a while back, I had 3 hours to spend in the car with my 12-year-old daughter. We listened to hundreds of songs on my iPod. Rolling through several decades of old and new ones. At one point, she marveled at how many songs

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Topics:ProspectingCommunicationSales Strategy

by Shawn Karol Sandy

A common sales problem came to light for me a week or so ago when a vendor reached out to me to suggest as the year-end was near, they might be able to consider lowering their price to close another deal before ending their year. Now, I am truly in

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Topics:CommunicationSales StrategySelling

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