Shawn Karol Sandy

Having spent many of my first sales years in the TV industry, I absolutely love seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that

Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and what they reported. When asked about the progress on meeting with a particular prospect, one sales rep admitted, with frustration: I don’t know what his

In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with assessing your features from your customers’ perspective. This practice helps you build your selling messages around the variable points that are truly meaningful to your

How many times have you been pitched to or sat in a meeting with someone blathering on about the features and benefits of their products? I say blathering because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what

As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these presidential candidates are masterful in

As we wind down summer activities, the nation gets ready to send our children back to school—which euphemistically means, back to learning, studying, and progressing. I’ve found that this time of year is an excellent time to ramp up my own learning and focus on business growth—both to finish the

Where does blog inspiration come from? Many, many posts over these last few years have come from being on the buying side – analyzing and reverse engineering my experience as a customer to share the Do’s, Don’ts and Sales Fails that can help my clients and audience build smarter sales

“Everyone’s on vacation!” “It’s too hot to get out and see a bunch of people!” “No one is making decisions right now!” Recognize these statements? They’re the little lies we tell ourselves because during these dog days of summer, we’re hot, we’re tired, and either trying to catch up from

Recently, I handed over my email address to a sales technology company and, much to my annoyance, my phone number, name of my company, title, and headcount—to download an e-book of “something or other” (it was so memorable, I couldn’t tell you the details of what or why I opted

If you run a business, you probably spend a lot of time fending off, or at least ignoring crappy sales attempts—to be blunt. I say this with love for my profession of sales—which I’m obsessed with improving—as I too am now fending off crappy sales attempts. Though, they do provide