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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

A common sales problem came to light for me a week or so ago when a vendor reached out to me to suggest as the year-end was near, they might be able to consider lowering their price to close another deal before ending their year. Now, I am truly in

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Topics:CommunicationSales StrategySelling

by Shawn Karol Sandy

Way back when I started my first sales job, I had a pretty tough product to sell. I’m sure you’ve heard me mention this one or two dozen times, but I was selling advertising for the worst TV station in the market. We had to really hustle and get mega

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Topics:LeadershipSales TrainerGrowing Small BusinessAccountability

by Shawn Karol Sandy

Sales is exhilarating. Selling is grueling. Sales is non-stop activity. Selling is exhausting. Sales is juggling competing priorities. Selling is chasing a constantly moving target. How do you keep filling your new business pipeline, juggling activities, reports, administrative stuff, client relationships, and avoiding burnout? Considering the recent (various) reports that

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Topics:Professional DevelopmentSales TrainerBusiness Development

by Shawn Karol Sandy

Look, y’all, you know the saying about opinions, right? That everyone has one and everyone is entitled to one. My opinion about sales advice is very strong and I give it freely—as a friend most recently described, I’m going to be “as honest as a toddler or yoga pants” with

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Topics:Professional DevelopmentCommunicationSales StrategySales Trainer

by Shawn Karol Sandy

Last week I decided to try something new with my sellers. I recognize this look of exasperation when I ask my sellers about their latest selling activity: prospecting, pre-qualifying, meetings, etc. For Account Executives or Account Managers, making time for Business Development can be incredibly tough with all they have

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Topics:Sales StrategyBusiness DevelopmentAccount ManagementAccount Executive

by Shawn Karol Sandy

“Oh crap. Is it too late to resuscitate?” Recently, a sales team found out the hard way that a client was pissed about something that happened several months ago. Unfortunately, they found out because they are being shut out of an enormous opportunity. They were coming at the opportunity from

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Topics:Sales StrategySales TrainerBusiness DevelopmentAccount Based Sales

by Shawn Karol Sandy

What do you think would be the response when asked, “What are the top challenges sellers and sales pros face today?” Up until 5 to 10 years ago, you might have heard a resounding, “Lack of leads!” coming from salespeople. Nowadays, in this lightning-fast digital world of social platforms and

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Topics:LeadershipProfessional DevelopmentSales StrategySelling

by Shawn Karol Sandy

My husband sent me this email earlier this week. He’s such a good sport. I truly think he may listen to what I say about sales and selling and I’m convinced he may even read my blog posts. He knew he had an example of a sales fail. A case

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Topics:Professional DevelopmentCommunicationSales StrategySales Trainer

by Shawn Karol Sandy

Here’s a short and simple thought for you to contemplate this week. You thought you knew the answer to this question.Your company may have trained you on this. You may have thought the answer was obvious. But that was before this pandemic forced us into a hurried change in how,

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Topics:Sales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

Does this sound familiar? The last several years have been pretty good. Successful, even, in the arena of sales. Strong economy. Low unemployment. Customers have been buying. You’ve competed to keep your customers. Service them well. Then, out of the blue, COVID-19. A global pandemic blows up your business base

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Topics:ProspectingSales StrategySales TrainerBusiness Development

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