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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

I recently recorded a session for a Virtual Sales Summit along with three super-smart counterparts—and our focus was on Coaching the Next Generation of Sales Leaders. My contribution to our sales coaching discussion was: 3 Keys to Coaching Behavior Changes Coaching is one of those broad, ambiguous titles. Some folks

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySellingEmployee Experience

by Shawn Karol Sandy

If you asked 10 sales pros what their primary goal would be, you’d predictably get some variation of, “Close more deals,” or “Grow revenue,” or “Make my quota and bonus.” I like the eye on the prize mentality but question those answers as goals. They are outcomes. They are results

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Topics:Professional DevelopmentSales Trainer

by Shawn Karol Sandy

With the age of the internet, we’ve all become self-diagnosing doctors with medical degrees from Google, right? We are able to search out our symptoms and try to self-medicate, self-prescribe...maybe even self-destruct. When we finally seek out medical help we’ve either worked ourselves into a tizzy about the “worst case

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Topics:Sales EnablementCompany CultureSmall Business

by Shawn Karol Sandy

One phrase that I hear often from sellers and businesses when they describe their offers really makes me cringe. I hear it a lot from sellers trying to paint a broad picture to capture as much potential business as possible. Yeah, I get crunchy when I hear, “We’re a One-Stop-Shop

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Topics:Sales EnablementCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

We’re very close to Thanksgiving and all those holiday traditions that signal the slowdown of business and preparation for the next year. I know you’re thinking cranberry sauce and mashed potatoes but hold up—there’s still some really important work to do! This time of year, I’m usually writing about year-end

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Topics:CommunicationSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

Have you ever done the “Sales Walk of Shame” back to your car in the parking lot after realizing you just lost a sale and thought, “What in the world happened?” You didn’t see that coming. You thought things were looking good for you. Your buyer said things were going

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Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

I received an email the other day from a company letting me know my order had shipped. The message came from “customerlove@blahblahblah.com.” Not “info,” not “orders,” but “customer love.” That made me feel special. For two reasons: It always makes me happy to know when my package was shipped and

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Topics:B2B SalesCommunicationSales StrategySellingSmall BusinessCustomer Journey

by Shawn Karol Sandy

Here is another one of those blogs where the universe has conspired to bring a topic to light. I’ve been on a campaign to move sellers from their intuitive behaviors to intentional actions. We do so many things naturally, in the course of selling, like building relationships, asking questions, respondingbut

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Topics:Professional DevelopmentSales Strategy

by Shawn Karol Sandy

Probably one of the most frustrating scenarios in sales is when you have a conversation or exchange with a prospective customer, follow up with a brilliant email containing a meeting request, information, or pricing, et cetera, and then—nothing Your Follow-Up Flopped! Why didn’t they respond? Why haven’t they replied? I

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Topics:ProspectingProfessional DevelopmentCommunication

by Shawn Karol Sandy

It’s fourth quarter—the time when sales teams are looking at closing the gap on their goals and where they are year-to-date. For some of you, you’re okay and on track. Good for you on managing your pipeline, developing new business, or crushing it this year. For many of you, this

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Topics:Sales TrainerBusiness DevelopmentIncremental SalesEmail Campaigns

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